DoubleVerify announced that its DV Authentic Attention product will now be available on TikTok, making the company the first badged TikTok Marketing Partner to deliver impression‑level attention insights. The move gives advertisers a way to measure how effectively their ads capture viewers’ attention on the platform’s fast‑moving feed, a metric that correlates strongly with campaign performance.
DV Authentic Attention blends DoubleVerify’s proprietary AI analytics with TikTok’s own data to produce granular metrics such as Attention Index, Exposure Index and Engagement Index across ad sets, formats, creatives and objectives. The integration allows brands to see, for each impression, whether the ad was actually seen, how long it was viewed, and how users interacted with it, providing a third‑party verification layer that is not available from TikTok’s native tools.
Strategically, the expansion deepens DoubleVerify’s footprint in the high‑growth social advertising segment. It follows a similar launch on Snap and builds on a partnership that began in 2021 with viewability and invalid traffic measurement, expanded in 2022 to brand safety and suitability, and extended to Latin America in 2023. The new TikTok capability is expected to create a high‑margin revenue stream and reinforce the company’s competitive moat against platform‑native measurement solutions.
Financially, the expansion comes as DoubleVerify has delivered double‑digit revenue growth in 2025. Q3 revenue reached $188.6 million, up 11% YoY, with adjusted EBITDA of $65.9 million and a 35% margin. Q2 revenue was $189.0 million, up 21% YoY, and adjusted EBITDA was $57.3 million, a 30% margin. Q1 revenue was $165.1 million, up 17% YoY, with adjusted EBITDA of $44.7 million, a 27% margin. The company’s FY2025 guidance now projects 14% revenue growth and a 33% adjusted EBITDA margin, a slight trim from the earlier 15% guidance but still reflecting confidence in continued demand for its media‑effectiveness platform.
Mark Zagorski, CEO, said the TikTok partnership “demonstrates how our AI‑driven analytics can unlock new insights for brands on the world’s fastest‑growing social platform.” Lorry Destainville, Global Head of Monetization Product Partnerships at TikTok, added that the collaboration “empowers advertisers to optimize creative, placement and spend on TikTok by providing independent, impression‑level attention data.”
The expansion is positioned to accelerate DoubleVerify’s growth trajectory, leveraging recent acquisitions such as Rockerbox ($85 million, Feb 2025) and Scibids ($125 million, July 2023) to enhance attribution and AI‑powered optimization capabilities across its portfolio.
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