Destination XL Group, Inc. announced an expanded partnership with Bluecore, a retail shopper identification and customer movement technology, on October 6, 2025. DXL selected Bluecore as its single technology partner for identification, audience building, segmentation, and campaign management.
By consolidating multiple marketing technologies onto Bluecore, DXL aims to deliver a greater level of personalization to shoppers at scale and meet customers with relevant brands, styles, and products. This initiative is expected to increase shopper and customer identification, drive first-time and repeat conversions, and reactivate lapsed buyers.
The Bluecore platform provides DXL with a single view into customer preferences and shopping behaviors, enabling real-time, personalized messaging across online and offline channels. This strategic technology investment is designed to drive profitable growth and improve the overall customer journey.
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