Chili's Grill & Bar has partnered with Lifetime for a television event titled "I'll be Home for National Margarita Day," set to air on February 22. This collaboration aims to celebrate Chili's favorite cocktail and holiday, leveraging its position as the seller of over 25 million margaritas in 2024 alone.
As part of the celebration, participating Chili's locations nationwide will offer a $5 Tequila Trifecta on National Margarita Day, February 22. This promotion is designed to attract guests and boost sales of its popular margaritas.
The unique partnership with Lifetime for a holiday romance event highlights Chili's innovative marketing strategies to engage a broad audience. This initiative seeks to reinforce the brand's association with margaritas and festive occasions.
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