Eventbrite announced a new partnership with Listener.com, an AI‑powered analytics platform that aggregates podcast listener data from major streaming services. The integration, available through Eventbrite’s App Marketplace, allows podcast creators to sync event, ticketing, and revenue data with Listener.com’s audience insights via a no‑code setup that updates automatically every 24 hours.
The collaboration combines podcast engagement metrics with ticket sales, giving organizers a clear view of how digital listenership translates into in‑person attendance. By identifying the most engaged listeners, creators can target tours and events more effectively, potentially boosting ticket revenue and deepening fan engagement during the holiday season.
The partnership taps into a rapidly expanding segment: the podcast industry is projected to reach 600 million listeners worldwide by the end of 2025. Listener.com’s unified analytics platform addresses the fragmentation of listener data across Apple, Spotify, YouTube, and other sources, giving creators a single view of audience behavior. For Eventbrite, the deal expands its value proposition to creators who rely on data‑driven promotion and aligns with the company’s broader strategy of enhancing discovery, personalization, and monetization tools.
Eventbrite’s Q3 2025 financials illustrate the context for this move. Revenue fell 8 % year‑over‑year to $71.7 million, but net income improved to $6.4 million from a $3.8 million loss a year earlier, driven by lower operating expenses and a gain on debt extinguishment. Adjusted EBITDA margin expanded to 11.7 % from 9.5 % in the prior year, and ad revenue grew 38 % year‑over‑year. Management highlighted that the partnership is expected to drive additional ticket revenue and strengthen creator engagement, supporting the company’s focus on profitability and ad‑business growth.
Julia Hartz, CEO, said the partnership “strengthens Eventbrite’s foundation and supports creators in reaching new audiences.” CFO Anand Gandhi noted that the company’s disciplined cost management and margin improvement “position Eventbrite to capitalize on new growth levers such as the podcast‑to‑live‑event pipeline.” Chief Product Officer Ted Dworkin emphasized that the integration “makes organizers’ work easier and their impact bigger by providing deeper audience insights.”
Analysts remain neutral on the partnership’s immediate financial impact, viewing it as an incremental but strategically important step that could enhance Eventbrite’s competitive positioning in the experience economy.
The partnership represents a significant operational milestone for Eventbrite, positioning the company to capture a growing segment of live‑event demand and reinforcing its platform’s data‑driven capabilities.
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