On December 10, 2024, eBay Motors announced its decision to retain its position as the title sponsor of Canada’s largest auto enthusiast and motorsports show, the Motorama Custom Car & Motorsports Expo. This sponsorship will continue through at least the 2025 and 2026 editions of the event.
eBay has been a sponsor of the Motorama show since 2022, and its continued involvement highlights its strategic focus on the Motors Parts & Accessories (P&A) category. The platform is recognized by custom and classic car owners and motorsports enthusiasts as a trusted destination for parts and accessories.
The renewed partnership ensures eBay Motors maintains a prominent exhibitor display, reinforcing its brand presence and connection with enthusiast buyers in a crucial market segment. This commitment supports eBay's strategy to deepen its footprint in high-value focus categories.
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