eHealth, Inc. announced its readiness for the Medicare Annual Enrollment Period (AEP) starting October 15, 2024, which is anticipated to be highly dynamic. The company has undertaken a year of disciplined preparation, leveraging new technology and internal processes.
A key innovation for this AEP is the official launch of the 'LiveAdvise' experience, previously known as 'Advisor in the Room.' This tool allows beneficiaries to navigate the shopping and enrollment process with a live agent via video, fostering personal relationships and bridging the gap between online and in-person experiences.
eHealth has also hired and trained new licensed in-house insurance agents and representatives to support AEP goals. The company will deploy an integrated marketing strategy across various channels and implement a '100% Verification' standard for telephonic enrollments to ensure clarity and higher-quality enrollments for carriers.
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