eHealth, Inc. confirmed its support for the final rules and rates for the Fall 2025 Annual Enrollment Period for Medicare Advantage beneficiaries on April 9, 2025. These rules, announced by the Centers for Medicare & Medicaid Services (CMS) on April 7, 2025, will apply to plans effective January 1, 2026.
CEO Fran Soistman stated that the final rules and rates represent a meaningful improvement compared to previous proposals. He believes these changes reflect the importance of the Medicare Advantage program and the essential role licensed insurance agents play in helping consumers select health plans.
eHealth anticipates that more attractive Medicare Advantage rates will encourage health plans to invest further in their Medicare offerings for the upcoming AEP. This development is expected to create opportunities for eHealth to assist millions of Americans in reviewing available plans.
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