The Estée Lauder Companies (ELC) announced on December 19, 2024, that its new Fragrance Atelier will be located at 14-18 Rue Volney in the heart of Paris. The Atelier is intended to open in 2025, marking a significant milestone in the company's commitment to fragrance excellence and innovation.
This innovation hub will be housed in ELC's new 'La Maison des Parfums,' centralizing Paris-based global fragrance brand teams across marketing, creative, and product development. This setup aims to foster stronger collaboration and accelerate the move from insights to commercialization.
The Atelier will feature co-creation, evaluation, and innovation rooms to bolster fragrance craftsmanship, upstream innovation, and trend intelligence. This strategic move is expected to strengthen ELC's end-to-end fragrance innovation and global value chain footprint.
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