The Estée Lauder Companies (ELC) announced an exclusive agreement with Exuud Inc. on January 16, 2025, for a smart fragrance expression hardware platform called SoliqaireTM. ELC plans to integrate this pioneering technology into its fragrance portfolio by the end of calendar year 2025.
ELC invested in Exuud in the second half of fiscal year 2024, recognizing the value in SoliqaireTM's patented fragrance delivery system. This system uses plant-derived, biodegradable polymer blends to absorb and release fragrance without heat or aerosols, creating a consistent scent experience.
The technology will enable consumers to program personalized fragrance experiences, controlling intensity, duration, and frequency. This partnership aims to revolutionize how consumers interact with scents, combining technological innovation with luxury craftsmanship and sustainability.
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