LaCroix Sparkling Water, a brand of National Beverage Corp., announced a new partnership with the Dallas Wings Women's National Basketball Association (WNBA) team. This alliance is part of LaCroix's ongoing mission to enhance consumer brand recognition and loyalty.
The partnership includes prominent placement of the LaCroix logo on the official Wings warm-up jackets and shooting shirts, along with rotational signage and game-night activation samplings. LaCroix will also be featured as part of the Dallas Wings Youth Basketball Program.
Dallas is identified as the fourth largest and one of the fastest-growing metropolitan areas in the U.S., making this collaboration a strategic move to engage with fans in a key market. LaCroix currently sponsors various women’s professional soccer and basketball teams, as well as men’s professional soccer and hockey teams.
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