National Beverage Corp. announced positive results for its fourth quarter and fiscal year ended May 3, 2025, with fourth-quarter net sales reaching a record high of $313.6 million, up from $297.3 million in the prior year. Fourth-quarter net income also increased to $44.8 million from $43.7 million, and basic earnings per share rose to $0.48 from $0.47.
For the full fiscal year 2025, net sales increased to $1,201.4 million from $1,191.7 million in fiscal 2024. Net income for the year grew to $186.8 million from $176.7 million, and basic earnings per share improved to $2.00 from $1.89, marking a strong overall performance.
The fourth quarter saw volume increases in both Power + Brands and carbonated soft drinks, stimulated by LaCroix's recent innovations: Sunshine, Cherry Lime, and Blackberry Cucumber, which began shipping during this period. The fiscal year included 14 weeks in the fourth quarter and 53 weeks for the full year.
The company initiated various LaCroix Summer marketing campaigns, including a multi-city bus tour featuring LaCroix Sunshine. Additionally, National Beverage expanded its partnerships to include WNBA teams like the Indiana Fever and Dallas Wings, as well as men's and women's professional soccer teams.
The partnership with the Florida Panthers continued for the second consecutive year, with the LaCroix logo prominently displayed on the Stanley Cup winners' jerseys. These marketing efforts, combined with in-store tasting experiences and creative displays, aim to enhance brand awareness and consumer engagement.
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