Flutter Entertainment plc published its 2024 Sustainability Report on April 25, 2025, detailing significant progress across its Positive Impact Plan. The report highlighted an investment of $139 million to support and promote safe play, with 44.5% of active online customers utilizing one or more 'Play Well' tools in 2024, an increase of 4.8 percentage points from 2023.
The company is on track to meet its interim target of 50% of active online customers using 'Play Well' tools by 2026, with a long-term goal of 75% by 2030. This demonstrates a strong commitment to responsible gaming, which is a fundamental element of Flutter's overall strategy.
Beyond responsible gaming, Flutter invested $16.4 million in community partnerships and charities in 2024, contributing to over 2.55 million lives improved through its 'Do More' program since 2022. The report also confirmed that all Flutter offices are now covered by renewable energy, aligning with its 'Go Zero' plan to reach net zero greenhouse gas emissions by 2035.
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