Integrated creative agency David&Goliath (D&G) announced its appointment as the Creative Agency of Record (AOR) for Finance of America. D&G will be responsible for business and brand strategy, creative development, and ongoing thought leadership.
The new partnership aims to educate homeowners, particularly those aged 55 and older, on the role of home equity in retirement and to revolutionize the reverse mortgage category. The first campaign work is set to launch in Q2 2025.
Chris Moschner, Chief Marketing Officer of Finance of America, stated that this new brand platform will elevate the category and help break the reverse mortgage adoption barrier. D&G's work will highlight Finance of America as a trusted partner for unlocking housing wealth.
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