Finance of America Reverse LLC launched its new brand platform, 'A Better Way with FOA,' accompanied by a national advertising campaign. The campaign includes TV spots, digital ads, social media content, and out-of-home placements.
The initiative aims to enhance brand visibility and connect with a new generation of customers through modernized messaging. It seeks to position Finance of America as an innovative leader in the home equity and reverse mortgage space.
Kristen Sieffert, President of Finance of America, stated that the campaign highlights how borrowers can benefit from home equity, making solutions more relatable and accessible. The campaign illustrates how home equity can be a valuable tool for modern retirement planning.
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