William B. (Billy) Cyr, the Chief Executive Officer of Freshpet, Inc., was appointed to the board of directors of Vital Farms, Inc., effective July 1, 2025. Vital Farms is a Certified B Corporation specializing in ethically produced foods.
Cyr brings over 40 years of experience in the consumer packaged goods sector to his new role at Vital Farms. He has served as Freshpet's CEO since September 2016, leading the company's mission to transform pet nutrition.
This appointment recognizes Cyr's extensive business leadership and industry knowledge. While an external board role, it underscores his reputation within the broader consumer goods market.
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