Fathom Holdings Inc. announced the launch of its Real Results lead‑generation platform on November 6, 2025. The new tool delivers vetted, ready‑to‑transact clients to the company’s agents, aiming to shorten sales cycles and boost transaction volume.
Real Results combines conversational artificial intelligence with a U.S.‑based outreach team to identify and qualify prospects. Qualified leads are then matched with Fathom agents, allowing agents to focus on closing deals rather than prospecting.
The platform is a key component of Fathom’s Elevate concierge program, which supports agents with marketing, lead generation, transaction support, coaching, and recruiting. By feeding high‑quality leads into Elevate, Real Results is expected to raise mortgage and title attach rates and create a steady stream of high‑quality opportunities for the company’s nearly 15,000 agents across 43 states and Washington, D.C.
CEO Marco Fregenal said the launch reflects growing demand for technology‑driven lead solutions and underscores Fathom’s commitment to investing in tools that increase agent productivity. He added that the integration of Real Results into Elevate will help agents close more transactions faster, translating into higher revenue for both agents and the firm.
The launch also signals Fathom’s broader strategy to expand the Real Results platform into its START program, targeting newer agents and further embedding technology across its brokerage, mortgage, title, and SaaS offerings. The move aligns with the company’s focus on a cloud‑based platform, intelliAgent, and its goal of scaling agent productivity while driving cross‑division growth.
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