On Tuesday, Oct. 21, 2025, Jana Partners announced a partnership with NFL star Travis Kelce, consumer executive Glenn Murphy, and technology executive Dave Habiger to invest in Six Flags Entertainment Corporation. The group collectively owns an economic interest of approximately 9%, roughly $200 million, making them one of the largest shareholders.
The investment signals a potential activist campaign aimed at improving shareholder value and guest experience. Jana Partners stated it will engage with Six Flags’ board and management to explore opportunities for operational enhancements, marketing improvements, and potential strategic options, including a possible sale of the company.
The move follows Six Flags’ ongoing efforts to revitalize attendance and profitability after years of leadership changes and a pandemic‑driven slump. The partnership brings a high‑profile sports figure and seasoned executives to the table, potentially accelerating the company’s transformation and providing fresh capital and strategic direction.
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