Moomoo, the brokerage arm of Futu Holdings, opened its first physical retail location in Sydney on November 19, 2025. The store sits in Chatswood, just north of the city’s central business district, and offers hands‑on investment education, product demonstrations and real‑time tutorials with platform experts.
The launch follows Moomoo’s rapid ascent in Australia, where it became the most‑downloaded trading app of 2025. The company entered the Australian market on March 8, 2022, and has since built a user base that outpaces established competitors through AI‑powered tools, low fees and a focus on community building.
By establishing a physical presence, Moomoo is pursuing a “phygital” strategy that blends digital convenience with face‑to‑face support. The store is intended to boost customer confidence, simplify account opening, and create a local hub for traders to learn and collaborate—an approach that differentiates Moomoo in a crowded fintech landscape.
Michael McCarthy, CEO of Moomoo Australia and New Zealand, said the move “embodies the mission of Moomoo Australia, which is to open the world of investing through creating community and offering accessible tools and education.” He added that the store will help investors of all levels “confidently take on the markets” and that it reflects the company’s commitment to the Australian market.
Futu Holdings’ strong Q3 2025 results underscore the financial capacity to support this expansion. Revenue rose 86.3% year‑over‑year to US$822.9 million, and non‑GAAP adjusted net income surged 136.9% to US$425.7 million. The company’s total client assets and trading volume also reached record highs, providing a solid foundation for continued investment in growth initiatives.
The Sydney store signals Moomoo’s confidence in the Australian market and its broader global expansion strategy. By combining digital innovation with local, community‑focused support, the company positions itself to capture additional market share, deepen user engagement, and reinforce its reputation as a leading fintech platform in the region.
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