Athleta, a Gap Inc. brand, launched a limited‑edition Train Free Bra on 2025‑10‑02. The product, designed by Kristin Juszczyk, is available beginning today on Athleta.com and in select retail locations. The launch marks the first time the brand has partnered with a designer for a purpose‑driven activewear item.
The Train Free Bra features a playful "Check These Out" phrase on the front band and is compatible with Athleta’s Empower Mastectomy Bra Insert. Thirteen percent of sales proceeds will be donated to Susan G. Komen to fund breast‑cancer research, advocacy, and patient support. In addition, Athleta pledged a $100,000 donation to Komen’s Race for the Cure and MORE THAN PINK Walk events in New York and San Francisco.
This collaboration aligns Athleta’s performance‑wear mission with a high‑profile social cause, reinforcing the brand’s commitment to women’s health and community engagement. The limited‑edition nature of the product is expected to generate buzz and drive traffic to Athleta’s e‑commerce platform, while the charitable component enhances brand perception and loyalty among consumers who prioritize purpose‑driven purchases.
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