Gap launched its Holiday 2024 campaign, 'Give Your Gift,' celebrating togetherness through music and style. The campaign highlights the brand's best-selling CashSoft knit collection, which has been expanded with new design features, textures, and colors.
The CashSoft collection now includes a wider assortment of tops, bottoms, and accessories for the entire family, along with matching sets and new silhouettes. CashSoft is Gap's proprietary knit, known for its cashmere-like softness and machine-washable properties.
The campaign features a cast of musically gifted social media-native stars and rising music industry talent performing an a cappella version of Janet Jackson's 'Together Again.' This marketing effort aims to drive cultural connections and build community with new audiences, launching across stores and digital media on November 1.
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