Gap announced a collaboration with golf lifestyle brand Malbon Golf to launch a limited-edition 33-piece collection and campaign. This partnership aims to bridge Malbon's signature golf aesthetic with prep-inspired Gap essentials, offering versatile styles for men and women.
The collection, which includes items priced from $18 to $138, is designed for both on and off the golf course, celebrating individuality and timeless style. It features a custom 'PAR' logo, a game-inspired play on the iconic Gap arch logo, along with classic stripes, plaid, and herringbone accents.
The 'Generation Golf' campaign, shot by Duncan Wolfe, features golf legend Jesper Parnevik alongside his children, Peg and Phoenix Parnevik, to reflect contemporary golf culture. The collection launched on June 6, 2025, on gap.com and in select U.S. Gap stores, as well as online in Japan.
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