Gannett Co., Inc. changed its corporate name to USA TODAY Co., Inc. and its ticker symbol to TDAY effective November 18 2025, aligning the company’s legal identity with its flagship national newspaper.
The rebranding is part of a broader strategy to unify the company’s national and local media assets under a single, digital‑first brand. By adopting the USA TODAY name, the company signals a renewed focus on digital growth, a goal of having digital revenues exceed 50% of total revenue by 2026, and a commitment to streamline operations across its USA TODAY NETWORK, LocaliQ, and Newsquest subsidiaries.
In its most recent earnings release, the company reported Q3 2025 revenue of $560.8 million, a decline of 8.4% year‑over‑year, and a net loss of $39.2 million. Earnings per share were a loss of $0.27 versus analysts’ estimate of –$0.06. Digital revenue reached $262.7 million, representing 46.9% of total revenue, and grew 2.9% year‑over‑year. Adjusted EBITDA was $57.2 million, and total debt fell below $1 billion, with principal debt at $996.4 million as of September 30.
The revenue miss reflects a combination of macro‑economic weakness, a shift of digital revenue to the fourth quarter, and higher operating expenses. The net loss was driven by unplanned costs related to a $100 million cost‑reduction program and the timing of digital revenue recognition, which reduced Q3 earnings despite strong digital growth.
CEO Michael Reed highlighted the company’s progress on digital priorities, the completion of the cost‑reduction program, and the milestone of debt falling below $1 billion. He also noted that the rebranding “embraces our most recognizable masthead” and supports the company’s long‑term digital strategy.
Segment performance shows that the USA TODAY NETWORK continues to generate the bulk of revenue, while LocaliQ’s digital marketing solutions are expanding, particularly with new AI‑powered tools and Yelp Ads integration. Newsquest remains a key part of the UK portfolio, contributing to the company’s international reach.
The rebranding underscores Gannett’s intent to accelerate digital transformation, supported by recent initiatives such as an AI licensing deal with Microsoft. The company’s focus on cost discipline and debt reduction positions it to invest in high‑margin digital opportunities while maintaining financial stability.
Overall, the name change aligns the corporate identity with the most valuable brand, signals a clear digital‑first direction, and reflects the company’s ongoing efforts to balance declining traditional revenue with growing digital momentum. The rebranding, coupled with the company’s financial discipline, sets the stage for future growth as it seeks to capture a larger share of the digital advertising and subscription markets.
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