Genesco Inc. announced a new multiyear licensing agreement with Wrangler, the denim and lifestyle brand, for the design, sourcing, and marketing of men’s, women’s, and children’s footwear. This partnership aims to expand Wrangler’s presence in the footwear market and leverage Genesco’s extensive expertise in branded footwear.
The initial Wrangler footwear collection under this agreement is anticipated to launch in Fall 2026, featuring a blend of classic Wrangler-inspired designs and more trend-driven styles. This strategic move is expected to accelerate growth within Genesco’s Brands Group portfolio.
This new licensing deal comes as Genesco transitions its brand portfolio, with the Levi’s footwear deal concluding. The addition of Wrangler is crucial for maintaining and growing Genesco Brands Group's revenue, as it allows the company to continue curating assortments across multiple categories and brands.
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