GoDaddy unveiled its Agent Name Service (ANS) Marketplace on December 18 2025, a web portal that lets entrepreneurs, developers and platforms discover and interact with AI agents that have been verified for trust and performance. The launch follows the company’s broader push to bring “internet‑scale trust” to the emerging agentic‑AI space, positioning GoDaddy as the foundational infrastructure provider for AI‑powered services.
The marketplace currently features 20 WooCommerce agents that were generated from real storefronts on the GoDaddy platform, giving small‑business owners a ready‑to‑use set of AI tools that can automate tasks such as inventory management, customer support and marketing. By curating a small, high‑quality selection, GoDaddy aims to lower the barrier to entry for developers who want to embed AI agents into their own applications while ensuring that each agent meets strict security and reliability standards.
GoDaddy’s Q3 2025 earnings, released on October 30 2025, provide context for the launch. The company reported revenue of $1.27 billion, up 10% year‑over‑year, and earnings per share of $1.51, beating analyst expectations by $0.24. The revenue growth was driven by a 14% increase in Applications and Commerce bookings, reflecting strong demand for GoDaddy’s e‑commerce and AI‑powered services. The earnings beat was largely attributable to disciplined cost management and a favorable mix shift toward higher‑margin AI and cloud offerings, which offset modest increases in support and infrastructure costs.
Chief Technology Officer for Product and AI, Travis Muhlestein, said the ANS Marketplace “is about making AI agents as discoverable and trustworthy as domains and websites.” CEO Aman Bhutani added that the launch “positions GoDaddy to lead in the emerging agentic AI era” and that the company’s recent earnings beat underscores the effectiveness of its AI strategy. These comments highlight GoDaddy’s confidence that the marketplace will drive new revenue and deepen customer engagement across its core segments.
Analysts have responded positively to the launch, citing the company’s strong Q3 earnings and the strategic fit of the ANS Marketplace within its AI roadmap. While the stock has faced valuation pressure, the consensus view remains that GoDaddy’s expanded AI offering and the proven demand for its e‑commerce services provide a solid foundation for future growth. The marketplace is expected to accelerate adoption of AI agents among small‑business owners, potentially expanding GoDaddy’s Applications and Commerce segment and reinforcing its position as the internet’s trusted backbone.
The launch also signals GoDaddy’s intent to diversify beyond traditional domain registration and hosting. By embedding AI agents into its platform, the company can create new monetization channels—such as subscription fees for premium agents or revenue sharing with third‑party developers—while leveraging its existing customer base. However, GoDaddy must navigate headwinds such as increased competition in the AI tools market and the need to maintain rigorous security standards for each agent. The company’s focus on cost discipline and strategic investments in high‑return verticals suggests it is prepared to manage these challenges while pursuing growth in the AI space.
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