GoDaddy Inc. introduced GoDaddy Capital on August 21, 2025, a new merchant cash advance program designed to provide up to $1 million in funding to small- and medium-sized businesses. This program aims to address the common challenge of limited financial resources faced by entrepreneurs.
Available exclusively to GoDaddy Payments users, GoDaddy Capital offers quick access to funds, with cash advances delivered in as little as 24 hours. Businesses can repay the advance through a fixed percentage of their daily sales, integrating cash flow management directly into their GoDaddy dashboard.
This high-margin offering enhances GoDaddy's one-stop-shop commerce solution, allowing small businesses to manage payments, cash flow, and working capital from a single platform. The program is expected to help entrepreneurs scale their operations and take on larger projects without maintaining extensive bank buffers.
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