GoDaddy Inc. announced on October 2, 2025, the launch of a trusted identity naming system for AI agents, addressing the critical challenge of distinguishing legitimate agents from unvetted or malicious ones. This system is built on proven technologies and protocols, including DNS infrastructure, to ensure verifiable identities for AI agents.
The service is engineered to work across various protocols via a modular adapter layer and draws on concepts documented in an Internet Engineering Task Force (IETF) draft for an Agent Name Service (ANS). It issues a report on each enrolled agent, verifying its identity, confirming good standing, and specifying its location.
This initiative positions GoDaddy at the core of the emerging 'Agentic Open Internet,' leveraging its decades of experience in building trust in complex digital ecosystems. A developer preview is set to launch in the coming weeks, with broad availability to follow, aiming to establish trust and enable secure discovery and validation of agents across the open web.
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