GoDaddy Inc. announced on March 26, 2025, a groundbreaking partnership with Arizona State University (ASU) to launch the Student-Athlete Venture Studio. This initiative is designed to empower student-athletes by providing them with resources to navigate name, image, and likeness (NIL) licensing.
The studio aims to help student-athletes transform their entrepreneurial ideas into tangible businesses, offering support and tools for their ventures. This program is a first-of-its-kind, highlighting an innovative approach to athlete development.
This collaboration positions GoDaddy at the forefront of supporting emerging entrepreneurs within the collegiate sports landscape. It provides a unique avenue for the company to engage with a new cohort of business creators and demonstrate the utility of its platform.
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