GoodRx announced the launch of 'GoodRx for Pets,' a new experience designed to provide a more affordable and convenient way for Americans to access pet medications. This offering allows pet owners to find savings and have pet medications delivered directly to their homes.
The new service addresses the rising cost of pet healthcare, with Americans spending over $13 billion on pet medications in 2023 and prices for pet products surging 25% in the last five years. With only about 3% of pets covered by insurance, many owners face significant out-of-pocket expenses.
GoodRx for Pets leverages the company’s newly-launched e-commerce capabilities, creating a seamless user experience for accessing essential pet medications and information. This strategic expansion aims to alleviate financial strain on pet owners and tap into a growing market.
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