GoodRx launched 'The Savings Wrangler,' a new brand campaign designed to bring the company’s mission of prescription savings to life. The campaign introduces a lasso-wielding heroine who helps Americans navigate and tame high medication costs.
Developed in-house, this is GoodRx’s first brand campaign in three years, aiming to deepen cultural relevance and brand resonance. The campaign will extend across multiple channels, including TV, digital advertising, social media, and a Times Square takeover scheduled for September 22.
The TV spot for 'The Savings Wrangler' launched on August 30, featuring the character riding into a pharmacy to ease customer hassles. This initiative seeks to transform the frustrating experience of prescription pricing into one that is approachable, empowering, and hassle-free for consumers.
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