Gen Digital’s Avast brand announced the launch of Scam Guardian and its premium variant, Scam Guardian Pro, on November 12, 2025. The new tools add AI‑driven scam detection to the company’s mobile security lineup, targeting the growing threat of social‑engineering attacks on smartphones and tablets.
Scam Guardian is bundled at no cost with Avast Mobile Security, while Scam Guardian Pro is available to subscribers of Avast Premium Mobile Security. Gen Threat Labs reports that more than 80 % of all mobile attacks blocked are scams or social‑engineering attempts, and the system blocks an average of four scam attacks per second—figures that underscore the scale of the problem and the effectiveness of the new AI models.
The launch reflects Gen Digital’s strategy to broaden its digital‑freedom portfolio and capture a larger share of the consumer cybersecurity market. Mobile scams have risen roughly 30 % year‑over‑year, and the company’s new premium offering creates a recurring revenue stream that complements its existing free product base. By positioning a free tier alongside a paid upgrade, Gen Digital can attract a wide user base while monetizing advanced protection for power users.
The initial rollout is limited to France and Germany, with a global expansion planned for the coming months. This phased approach allows the company to refine the AI models with real‑world data before a worldwide release, ensuring that the protection remains effective across diverse threat landscapes.
Scam Guardian uses machine‑learning models trained on a continuously updated threat database. The AI analyzes call metadata, text content, and email headers in real time to flag or block suspicious activity before it reaches the user. The proactive blocking of scam calls, coupled with alerts for suspicious texts and emails, gives users a “second sense” of safety that is built directly into their device.
Leena Elias, Chief Product Officer, said, “Scams no longer shout—they whisper. By leveraging AI, Scam Guardian Pro blocks scam calls before they ring and flags suspicious texts and emails before they reach you, giving you a second sense of safety built right into your phone.” Her comments highlight the product’s focus on user experience and the company’s commitment to staying ahead of evolving threat tactics.
The launch positions Gen Digital to capitalize on the expanding mobile‑scam market, strengthen its competitive edge against rivals such as Norton and McAfee, and reinforce its broader AI strategy across the Avast brand. By adding a new premium revenue stream and demonstrating leadership in AI‑driven security, the company signals confidence in its long‑term growth trajectory.
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