Genius Sports Limited announced a partnership with the Confederação Brasileira de Futebol (CBF) to deploy its semi‑automated offside technology (SAOT) across Brazil’s Série A and Copa do Brasil competitions for the 2026 season. The SAOT system, powered by GeniusIQ, automatically generates offside decisions and provides instant 3‑D visualizations for VAR operators, reducing review times and improving decision accuracy.
The deal marks a significant expansion into Brazil, the world’s largest football market, and adds to Genius Sports’ existing SAOT deployments in the English Premier League, Copa Sudamericana, Copa Libertadores, and the Belgian Pro League. By securing a foothold in Brazil, Genius Sports strengthens its competitive moat and opens new revenue streams from data licensing, broadcast rights, and fan‑engagement services, reinforcing its leadership in AI‑driven officiating solutions.
Genius Sports’ Q3 2025 results, released on November 4, 2025, showed revenue of $166.3 million, up 38% year‑over‑year, and an adjusted EBITDA of $34.0 million, a 32% increase. The company raised its full‑year 2025 revenue guidance to $655 million and adjusted EBITDA guidance to $136 million, reflecting confidence in continued demand for its data and AI platforms. Earnings per share missed expectations, reporting $‑0.11 versus an estimated $0.12, a miss largely attributable to higher operating expenses and one‑time charges that offset the revenue growth. The revenue beat was driven by strong demand in media and betting segments, which grew 89% and 28% respectively, offsetting headwinds in legacy products.
Mark Locke, CEO of Genius Sports, said the partnership “validates Genius Sports’ world‑class technology and confirms Brazil as a critical market for our AI‑powered solutions.” CBF President Samir Xaud added that the semi‑automated offside system “modernizes Brazilian football, increases accuracy, transparency, and credibility of refereeing decisions, and positions our competitions as a benchmark for quality.” These statements underscore the strategic importance of the deal and the confidence both parties have in the technology’s impact.
The partnership positions Genius Sports for sustained revenue growth in a high‑visibility market, enhances its global footprint, and strengthens its competitive advantage in the rapidly expanding sports‑technology sector. The addition of Brazil to its SAOT portfolio is expected to generate incremental data licensing and fan‑engagement revenue, while reinforcing the company’s narrative of scaling AI‑driven solutions across major football leagues worldwide.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.