GEN Restaurant Group, Inc. announced the grand opening of its first international location in Ilsan, South Korea, on June 16, 2025. This expansion represents a major milestone for the company, marking its return to its cultural heritage. Chairman and CEO David Kim stated that this move will further enhance domestic locations by garnering more influence from South Korean culture.
The Ilsan restaurant is the first of three planned international locations in South Korea. Ilsan, located about an hour from Seoul, offers a blend of modern attractions and cultural history, attracting a wide variety of diners. GEN's entry aims to provide an international brand rooted in authentic Korean flavors and dining traditions.
The new GEN Korean BBQ in Ilsan is located at Units 201-202, Western Dom 1, 24 Jeongbalsan-ro, Ilsandong-gu, Goyang-si, Gyeonggi-do. It operates daily from 11:00 am until 10:00 pm. This strategic international expansion positions GEN in a vibrant and competitive dining market.
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