GEN Restaurant Group, Inc. announced the grand opening of its newest GEN Korean BBQ restaurant in Maui, Hawaii, on September 26, 2024. This new location marks the fourth GEN Korean BBQ establishment in Hawaii. The company's Co-Chief Executive Officer, David Kim, stated that the opening was a result of demonstrated customer demand and strong performance from existing Hawaii locations.
The Maui restaurant is situated in the Puunene Shopping Center at 80 Ho’okele Street Suite 430 Kahului, HI 96732. It operates daily from 10 a.m. to 10 p.m., offering its signature "grill at your table" experience. The company emphasizes its value-driven dining concept, which appeals to travelers and locals seeking competitive price points amidst rising inflation and import costs.
This opening supports GEN's strategic expansion goals, as the company is tracking toward its objective of opening 10-11 new GEN Korean BBQ locations across the country by year-end 2024. The long-term objective is to reach 75-80 total locations by the end of 2026. GEN also anticipates further expansion in Hawaii, with the Big Island as its next target.
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