Guess?, Inc. and its partner WHP Global announced a five-year licensee partnership with Sequel, a division of Timex Group, on April 10, 2025. This agreement is aimed at developing a new line of premium watches for the rag & bone brand.
Sequel has been a long-standing GUESS licensee partner for over 40 years, instrumental in the global success of GUESS Watches. This collaboration leverages Sequel's expertise in watchmaking and design to expand rag & bone's lifestyle offerings.
Paul Marciano, GUESS co-founder and Chief Creative Officer, stated that this partnership is another extension of the business from which rag & bone will benefit. The inaugural collection is targeted to launch in Fall 2025 and will be distributed in premium department stores, specialty stores, and rag & bone boutiques worldwide.
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