Getty Images and its subsidiary iStock have launched new brand apps in the Webflow Marketplace, allowing users to search, integrate, and license millions of images and videos directly within Webflow’s web‑development platform.
The integration targets enterprise, agency, design, and marketing professionals, streamlining workflows by eliminating the need to switch between platforms. By embedding Getty Images’ and iStock’s extensive libraries into Webflow, the companies aim to increase content usage and subscription uptake.
Getty Images’ subscription revenue accounted for more than 53% of total revenue in Q2 2025, and the company has been investing heavily in AI‑powered search and generative AI tools. The Webflow partnership expands Getty’s distribution network into a platform with over 3.5 million users as of July 2025, reinforcing its subscription model and potentially boosting licensing revenue.
The launch is part of Getty’s broader strategy to make its content more accessible and integrated into creative workflows, addressing competitive pressures from AI‑generated imagery and the need for faster, more efficient content sourcing.
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