On October 21, 2025, Blue Buffalo, a General Mills brand, announced the national launch of its Love Made Fresh line, marking the company’s entry into the fresh pet food category. The fresh pet food market is currently valued at $3 billion and is expected to reach $10 billion within ten years, positioning General Mills to capture a share of this rapidly expanding segment.
Love Made Fresh offers fresh dog food in a refrigerated format and is available in the same stores where General Mills meals are sold. The line includes multiple flavors and is marketed as a premium option that allows pet parents to provide fresh meals, leveraging General Mills’ expertise in the refrigerated channel. The national rollout includes distribution in major U.S. retailers across the country.
This launch aligns with General Mills’ pet‑food growth strategy and complements its existing Blue Buffalo dry and wet lines. By entering the fresh category, the company taps into a high‑growth market and strengthens its brand equity in the pet‑food segment. The move is expected to drive volume growth and enhance General Mills’ competitive position in the pet‑food industry.
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