Globant announced a landmark partnership with Qiddiya Investment Company (QIC) to create a state-of-the-art digital ecosystem for Qiddiya City in Saudi Arabia. This collaboration aims to establish Qiddiya City as one of the world's most immersive entertainment, sports, and culture hubs.
At the core of this partnership is the development of the Qiddiya 'PLAY LIFE Connected Experience,' a cutting-edge digital platform. This system will leverage artificial intelligence, data analytics, and cloud technology to provide visitors with a seamless, personalized interface for booking events, managing itineraries, and discovering attractions.
Federico Pienovi, CEO & CBO of New Markets at Globant, stated that this program is a major milestone for the company, focusing on creating an immersive, digitally connected experience that goes beyond traditional entertainment. The partnership also emphasizes the development of local talent, aligning with Saudi Vision 2030.
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