GameStop CEO Ryan Cohen announced at the company's annual shareholder meeting on June 13, 2025, that the company plans to focus on growing its trading card business. He described this segment as a 'natural extension' of its existing operations.
Cohen highlighted that the trading card market aligns with GameStop's heritage, fits its trade-in model, and appeals to its core customer base. He also noted its deep embedding in physical retail and its 'high margin potential.'
This strategic emphasis on trading cards, including popular brands like Pokémon and Magic: The Gathering, aims to capitalize on a high-growth, high-margin category within the collectibles segment. This provides a clear direction for a portion of the company's retail strategy.
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