GameStop Corp. announced on May 28, 2025, its first investment in Bitcoin, purchasing 4,710 units of the cryptocurrency. This acquisition is valued at over $512.6 million, based on Bitcoin's price of $108,837 on the day of the announcement.
CEO Ryan Cohen stated that this decision is driven by macro concerns, viewing Bitcoin as a potential hedge against global currency devaluation and systemic risk due to its fixed supply and decentralized nature. This move aligns with the company's recently updated investment policy.
This significant investment marks a concrete step in GameStop's strategic pivot towards digital assets, mirroring a strategy popularized by MicroStrategy. The company had previously indicated its intention to add Bitcoin to its treasury reserves.
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