Meridianbet, a subsidiary of Golden Matrix Group Inc. (GMGI), announced a multi‑year business‑to‑business licensing agreement with Fair Bet Ltd., a licensed retail gaming operator in Malta. Under the deal, Meridianbet will supply its proprietary sports‑betting software platform, backend infrastructure, risk‑management systems, and operational support to Fair Bet’s retail sportsbook network across the island.
Malta’s retail gaming market is one of the most concentrated in Europe, with only three licensed operators: the National Lottery, Meridianbet, and Fair Bet. The partnership gives Meridianbet a foothold in a high‑barrier jurisdiction that requires strict compliance with the Malta Gaming Authority (MGA) and offers a stable regulatory environment.
By powering Fair Bet’s retail network, Meridianbet now serves two of the three licensed operators in Malta, effectively doubling its presence in the country’s high‑barrier market. The deal expands the reach of Meridianbet’s Atlas platform—its fifth‑generation sports‑betting and online casino system—into a new jurisdiction and reinforces GMGI’s broader B2B strategy. GMGI’s acquisition of Meridianbet in April 2024 for approximately $300 million has already positioned the company to leverage proprietary technology across both direct consumer and third‑party licensing channels.
"In a three‑operator market with high regulatory barriers, we have achieved unique positioning—operating our own retail and online channels while powering two‑thirds of the retail sector through our technology," said Zoran Milosevic, CEO of Meridianbet Group. The quote underscores how the partnership strengthens Meridianbet’s competitive moat and demonstrates the value of its platform in regulated markets.
Malta’s status as a gaming hub, combined with the MGA’s rigorous licensing standards, makes the partnership a strategic win for GMGI. The deal not only expands Meridianbet’s geographic footprint but also signals GMGI’s continued focus on scaling its Atlas platform in high‑barrier jurisdictions, positioning the company for sustained growth in the B2B space.
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