Meridianbet, a subsidiary of Golden Matrix Group Inc., announced a partnership with BetBazar to integrate fast‑betting esports and virtual sports content into its sportsbook platform. The deal adds in‑house produced esports titles such as eFootball, eBasketball, eHockey, CS:GO, and table‑tennis tournaments, and provides live‑streaming across desktop and mobile devices.
The partnership expands Meridianbet’s fast‑betting product line in 18 licensed jurisdictions across Europe, Africa, and South America. By securing BetBazar’s proprietary tournaments, Meridianbet can offer exclusive, high‑frequency betting options that are not available through third‑party data feeds, giving it a competitive edge in markets where continuous wagering is in demand.
The move aligns with Golden Matrix Group’s broader strategy to grow its fast‑betting segment, diversify content sources, and enhance player engagement. GMGI’s recent share repurchase program and interim CEO appointment underscore management’s confidence in the company’s growth trajectory.
While the partnership does not yet have financial impact figures, analysts expect it to lift player activity and revenue in the esports and virtual sports categories, reinforcing Meridianbet’s position as a leading multi‑jurisdictional sportsbook operator.
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