Meridianbet, the sports‑betting arm of Golden Matrix Group Inc. (GMGI), launched Flash Bet on December 26, 2025. The new feature lets players bet on simulated outcomes of real‑world sporting events, with results delivered in seconds and adjustable simulation speeds that can be watched in real‑time animation.
Flash Bet distinguishes itself from traditional virtual sports by simulating the outcomes of scheduled, actual sporting events rather than generating entirely fictional matchups. The system runs on Meridianbet’s proprietary Atlas technology stack, using advanced algorithms to generate realistic, time‑compressed results that mirror the pace of live action while preserving the authenticity of real‑world fixtures.
The launch is part of Meridianbet’s broader strategy to deepen player engagement and capture off‑peak betting activity across its 18‑market footprint in Europe, Africa and Latin America. By offering a faster, more immersive betting experience, the company aims to increase player retention and support GMGI’s goal of expanding its direct‑to‑consumer platform through technology‑driven innovation.
Meridianbet’s leadership transition—CEO Brian Goodman stepped down on December 8, 2025, with Chairman William Scott assuming the role of interim CEO—coincides with the introduction of Flash Bet. The company has also rolled out other engagement tools such as Meridian Missions and Watch & Bet, and the virtual sports market is projected to grow from $12.68 billion in 2024 to $44.52 billion by 2032, underscoring the strategic relevance of the new feature.
While no immediate financial impact has been reported, Flash Bet is expected to drive higher player activity and longer session times, positioning Meridianbet to capture a larger share of the rapidly expanding virtual sports segment and reinforcing GMGI’s focus on technology‑enabled growth.
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