On October 20, 2025, Greenlane Holdings, Inc. announced a $110 million private placement to fund a new Berachain cryptocurrency treasury strategy, positioning the company as one of the largest publicly traded holders of the BERA token. The placement is backed by institutional and crypto‑native investors, including Polychain Capital, Blockchain.com, Kraken, North Rock Digital, CitizenX, and dao5, under the Berachain Foundation Financing. The transaction will provide liquidity and strategic exposure to the emerging Layer‑1 blockchain.
Upon completion of the transaction, Ben Isenberg will be appointed Chief Investment Officer to lead the Berachain Treasury Strategy, while Bruce Linton will join the board as Chairman and Billy Levy as a director. The strategy aims to leverage Berachain’s Proof‑of‑Liquidity mechanism to accelerate on‑chain business growth and capture value through the BERA token. Greenlane’s move signals a shift toward digital asset investment as part of its broader asset‑light, high‑margin business model.
The $110 million raise expands Greenlane’s capital base beyond the earlier $25 million private placement in February 2025, providing additional runway for debt repayment and operational initiatives. The company’s board will oversee the deployment of the funds and the integration of the BERA token into its treasury. This financing event represents a significant new source of capital and a strategic pivot into cryptocurrency assets.
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