CareScout, a Genworth subsidiary, closed its acquisition of Seniorly, Inc. on Friday, October 31, 2025. The $15 million transaction brings Seniorly’s technology platform and advisor network into CareScout’s aging‑care ecosystem.
The deal was financed from Genworth’s existing holding‑company capital, underscoring the parent company’s commitment to expanding CareScout’s reach. Seniorly’s advisor network and partners will transition to the CareScout platform over the coming months, while Seniorly will continue to operate from its San Francisco headquarters and its website will reflect its new identity as “Seniorly, powered by CareScout.”
The acquisition aligns with Genworth’s strategy to invest in new growth engines and build a comprehensive aging‑care ecosystem. By integrating Seniorly’s technology, CareScout aims to enhance its direct‑to‑consumer capabilities, simplify the process for families seeking senior living options, and accelerate market penetration in the growing elder‑care sector.
Genworth’s 2024 revenue was approximately $7.3 billion, and the company’s debt‑to‑equity ratio is 0.17, indicating a conservative approach to leverage. The acquisition is funded by Genworth’s cash reserves, highlighting its liquidity.
Seniorly, founded in 2014, connects families with over 3,000 senior living communities and previously raised $9.3 million in funding, including a $6.5 million Series A round in October 2021.
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