On February 20, 2025, sources familiar with the matter reported that Alphabet Inc.'s Google is close to finalizing locations in India for its first physical retail stores outside the United States. This move signifies a major strategic expansion for the company.
India is a crucial market for Google, characterized by a large and rapidly growing consumer base. Establishing physical retail presence aims to enhance brand visibility, customer engagement, and product sales in the region.
This initiative represents a significant investment in direct-to-consumer channels, allowing Google to showcase its hardware products and services more effectively. It underscores the company's commitment to deepening its market penetration in key international territories.
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