On June 23, 2025, reports indicated that Alphabet Inc.'s Google has reportedly reduced its investment in its smart TV division, specifically cutting the budget for Google TV and Android TV by 10%. This reduction amounts to tens of millions of dollars from its annual budget.
This strategic shift suggests a reallocation of resources towards other high-priority areas within Alphabet, primarily artificial intelligence and YouTube. The company appears to be focusing its capital on segments with greater growth potential or strategic importance.
The decision to scale back investment in smart TV platforms reflects Google's evolving product strategy and its commitment to optimizing resource allocation. It underscores the company's 'AI-first' mandate and its efforts to strengthen core revenue drivers.
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