On June 13, 2025, Mexico’s antitrust watchdog, Cofeco, announced the closure of its multi-year antitrust investigation case against Alphabet Inc. This resolution removes a significant regulatory overhang for Google in a key Latin American market.
The case originated from Cofeco’s claim that Google forces advertisers to operate exclusively through its services across both search and third-party sites. The closure of the investigation indicates a resolution or a decision not to pursue further action.
This outcome is favorable for Alphabet, as it avoids potential fines or mandated changes to its advertising business practices in Mexico. It provides greater certainty for Google's operations in the region.
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