On October 7, 2025, GoPro announced a collaboration with ASUS ProArt to streamline 360° video workflows from capture to editing. The partnership introduces the world’s first Windows app, StoryCube, that integrates GoPro Cloud media with 360° video files. The app allows users to preview native .360 files, reframe MAX and MAX2 footage using GoPro Player, and drag‑and‑drop content into Adobe Premiere Pro or CapCut.
StoryCube also features AI‑powered scene categorization for photos, videos, and 360° footage, trained on GoPro imagery to automatically tag activities such as biking, surfing, and snowboarding. The AI model supports search by activity, time, device, or GPS location, enabling creators to locate relevant material quickly. The integration provides a seamless workflow that reduces friction for professional and hobbyist creators alike.
To celebrate the partnership, ASUS laptop customers receive a complimentary GoPro Premium+ subscription. Selected ProArt laptop buyers receive six months of unlimited cloud storage, automatic highlight reels, and other premium features, while Zenbook and Vivobook users receive a three‑month offer. The bundle is available from October 7, 2025 through December 31, 2027, and is expected to drive new subscription revenue for GoPro.
The collaboration expands GoPro’s ecosystem by tying its hardware and cloud services to high‑performance ASUS ProArt laptops, positioning GoPro as a key component in professional content creation workflows. The partnership leverages ASUS’s powerful processors and GPUs to accelerate 360° video editing, potentially increasing adoption of GoPro’s MAX and MAX2 cameras. By offering bundled subscriptions, GoPro can monetize its cloud platform while deepening customer loyalty among creators.
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