On September 22, 2025 Garmin announced a new partnership with Noonan, a golf‑strategy application, that allows Garmin Golf customers to import launch‑monitor data directly into Noonan’s digital caddie platform. The integration was disclosed in a PRNewswire release dated September 24, 2025 and is the first time Garmin’s golf‑specific data can be shared with a third‑party analytics tool.
The move expands Garmin’s Golf ecosystem by providing users with a seamless way to combine performance data from Garmin’s launch monitors with Noonan’s advanced course‑planning and shot‑analysis features. By enabling this data flow, Garmin strengthens the stickiness of its Golf product line and opens a new revenue channel through potential data‑sharing or subscription services tied to the Noonan platform.
Strategically, the partnership positions Garmin ahead of competitors that lack integrated data‑sharing capabilities. It also signals Garmin’s intent to deepen its role in the golf market, potentially paving the way for future collaborations with other analytics or coaching platforms and reinforcing Garmin’s reputation as a technology leader in sports performance.
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