Grove Collaborative Unveils Spring Limited Edition Collection with The 5 Gyres Institute

GROV
October 04, 2025

Grove Collaborative Holdings, Inc. launched its new Grove Co. Spring Limited Edition Collection in partnership with The 5 Gyres Institute, its non-profit plastics research and advocacy partner since 2019. The collection celebrates the beauty of the world's oceans through fragrance and design.

The collection features two new natural origin fragrances, Atlantic Dune Grass and Pacific Primrose, and includes products like dish soap, hand soap, room sprays, and laundry detergent sheets. All products are designed to minimize plastic waste, packaged in infinitely recyclable aluminum, glass bottles, and recycled paper.

This partnership supports 5 Gyres' ongoing work in the global movement against plastic pollution, to which Grove Collaborative has donated over $100,000 since 2019. The collaboration aims to educate consumers on the dual environmental and human health crises stemming from plastic pollution.

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